It’s a new year, and as expected, businesses are re-assuring customers of their renewed commitment to serve them better. This, as you would know, includes businesses who have unresolved issues with customers from the just concluded year; but this new year statement of commitment is a trend, so, we all play along. It’s quite sad that in over 6 months of transacting with businesses of different sizes in different sectors in Nigeria, since my return, I am yet to come across excellent service. This is not to say I haven’t noticed any improvement in service delivery but, the customer-centricity factor is still lacking. Business owners brag about how sophisticated their products and services are, and even liken them to what obtains in western countries. They encourage customers to patronize Made in Nigeria products (I support this because it helps the Nigerian economy) but, I still maintain that they still don’t get it. The Nigerian business environment is different, presen
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