Businesses can lose their sense of customer appreciation just as some lovers lose their first spark over time. Whether in business or love relationship, it takes work to show appreciation in a way that the other party recognises and values. The only difference however is that in business, only one party is saddled with the responsibility of not just communicating but showing appreciation, and that party is the business. Customers also show appreciation to businesses that value them in somewhat subtle ways, this includes: repeat business, loyalty and advocacy. I'm a bit tempted to say businesses are like men and customers like women but, I would rather not say so. Many businesses put in more work to win new customers than to keep old ones. They would rather increase their Customer Acquisition Cost (cost of advertising, marketing, free samples, hiring employees etc) than invest in their Customer Appreciation Cost which more often that not is way lesser than the Customer Acquis...
A service excellence hub in the business of helping to create more customercentric businesses in Africa through business training and consulting as well as customer education Our services include: * Customer Pulse Detection * Service Diagnosis * Service Recovery * Social Customer care * Customer Education * Service Excellence Training We offer all services online and on site.