Customercentrix

Left-handers are a group of customers who are seldom catered for in our righties world. Even though they are considered a minority, they exist and they count as customers whose satisfaction should be priority for any business. Customercentricity is in the details - paying attention to the needs of your customer and structuring your business processes to accommodate their unique needs and preferences. Right from Kindergarten, left-handed children are forgotten by most schools. They are conditioned to write with their right hands as desks are designed for righties. Even while playing games the needs of a left-handed child are not factored into game rules. This forces a lot of them to be introverted; no one loves to be the odd one out.  Service areas in most companies  are designed for righties. Attempting to sign a document with the pen hanging on the right, write in a note pad stringed on the left, cut with a right handed scissors all pose challenges for a left-...