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Showing posts from February, 2014

How To Think Like Your Customer

Are you a business owner who feels your customers don't have a glimpse of how much you are offering them? It can be frustrating to be putting in much more than the competition and the customers don't just see it. They don't understand. Do I hear you say clearly, they just  prefer the competition to you.  L et's get this straight, do you really think you are doing your customers a favour by offering them so much? (Great quality at a cheap price) How then could they be so unappreciative when the competition won't even go half the length you go to get them satisfied? No business is doing customers a favour by offering them the world; customers are rather doing you a whole world of favours by deciding to patronize you. Buying and selling of products and services all operate under the principles of perception ; customers buy based on their perception and you sell based on your perception. Call it your calculation if you so choose, it is still your perception. You