Skip to main content

Customer Education : CE Mark on Products


Have you ever wondered what the CE mark you see on some products means?  No, it doesn’t mean Customer Education.




It’s an acronym for a French phrase (Conformite Europeene) that means European Conformity. It is a symbol of product quality and safety.  It is a manufacturer’s declaration that the product has been assessed and it complies with the essential requirements of the relevant European health, safety and environmental protection legislation and is therefore legally fit to be placed on the market within the European Union, Iceland, Norway and Lichtenstein .



It is like the United States’ FCC (Federal Communications Commission) and  Nigeria’s SON (Standards Organisation of Nigeria) markings on products. Customers should make it a point of duty to check if the products they are buying bear these markings to ensure their safety.



While you might be saying “but some manufacturers put these symbols on their sub-standard products without being assessed in some countries”, I say, look out for the symbol first, and I will educate you on a second level of safety and quality assurance in our subsequent blog posts. Be on the look-out by staying glued to Customercentrix on the various platforms. 


Remember, your safety is first your responsibility before it is the responsibility of others.


Bond with us on these other platforms and you may also send your inquiries 

Facebook : Customercentrix
Twitter: Customercentrix
Email: dumysamuel@gmail.com

Comments

Popular posts from this blog

Why Recommendations Might Not Help Your Decision to Buy (The Nigerian Context)

We seek protection for our money, time and effort when we seek recommendations to inform our decision to procure goods and services. Our usual sources of recommendations are : family members, friends or sometimes friends of friends whom we feel share our interests and would recommend only the best or those they have tried or tested. We rely on the safety nest we build for ourselves in their recommendation(s). This might sometimes not work because our preferences might not be replicas of theirs or their judgment of our preferences might actually be wrong. Subjectivity comes to play most times and I dare say how many people are 100 percent objective when buying? We are often times buying from someone because the seller is our friend, the seller is courteous, the seller also bought from us and we are returning the patronage, the seller will get offended if we are seen buying from someone else, the seller needs help, and buying from them might be a boost, the seller was recommended ...

....Not your Customers' Business

Many businesses unknowingly communicate their ineffectiveness and point their customers to their competitors when they discuss issues that are not the customers' business with the customers. Businesses deal with a lot of issues in their business environment and their ability to manage these issues either put them ahead of their competitors (competitive advantage) or point their customers to the competitors. It is ridiculous to hear business owners shift the blame of service errors to their employees in the presence of customers; most times with the aim of saving their faces and making their employees look ineffective, they fail to realize that they are only exposing their lack of good business management practices. While small and medium scale businesses are viable sources of growth for a nation's economy, sole proprietors must know when to employ capable hands to carry out key business roles as the business grows. Most sole proprietors assume roles they know they ar...

Customer Appreciation: Do your customers feel appreciated ?

Businesses can lose their sense of customer appreciation just as some lovers lose their first spark over time. Whether in business or love relationship, it takes work to show appreciation in a way that the other party recognises and values.  The only difference however is that in business, only one party is saddled with the responsibility of not just communicating but showing appreciation, and that party is the business. Customers also show appreciation to businesses that value them in somewhat subtle ways, this includes: repeat business, loyalty and advocacy. I'm a bit tempted to say businesses are like men and customers like women but, I would rather not say so. Many businesses put in more work to win new customers than to keep old ones. They would rather increase their Customer Acquisition Cost (cost of advertising, marketing, free samples, hiring employees etc) than invest in their Customer Appreciation Cost which more often that not is way lesser than the Customer Acquis...