We seek protection for our money, time and effort when we seek recommendations to inform our decision to procure goods and services. Our usual sources of recommendations are : family members, friends or sometimes friends of friends whom we feel share our interests and would recommend only the best or those they have tried or tested. We rely on the safety nest we build for ourselves in their recommendation(s). This might sometimes not work because our preferences might not be replicas of theirs or their judgment of our preferences might actually be wrong. Subjectivity comes to play most times and I dare say how many people are 100 percent objective when buying? We are often times buying from someone because the seller is our friend, the seller is courteous, the seller also bought from us and we are returning the patronage, the seller will get offended if we are seen buying from someone else, the seller needs help, and buying from them might be a boost, the seller was recommended
Left-handers are a group of customers who are seldom catered for in our righties world. Even though they are considered a minority, they exist and they count as customers whose satisfaction should be priority for any business. Customercentricity is in the details - paying attention to the needs of your customer and structuring your business processes to accommodate their unique needs and preferences. Right from Kindergarten, left-handed children are forgotten by most schools. They are conditioned to write with their right hands as desks are designed for righties. Even while playing games the needs of a left-handed child are not factored into game rules. This forces a lot of them to be introverted; no one loves to be the odd one out. Service areas in most companies are designed for righties. Attempting to sign a document with the pen hanging on the right, write in a note pad stringed on the left, cut with a right handed scissors all pose challenges for a left-handed cu