Skip to main content

SPEAK YOUR CUSTOMER'S LANGUAGE



Many businesses get caught up in the technicalities and frenzy of the industries they belong to till they forget how to communicate with their customers. Customer communication doesn't just happen. It's the product of a conscious effort of observation and study. 




Before we go too far? When was the last time you spent a day engaging your customers to connect with them? Or if it's a large company, how conscious are your customer service employees in studying the customers.

Many businesses lose relevance too soon because they let go of the little things that mean so much
. Ever tried speaking like a child to connect with a customer's child at your store, ever gotten the attention of a fly teenager by speaking using the latest slang. Business is not for the rigid. Get out of the 'you -zone' because it's not about you but your customers.

Stimulated? Let Customercentrix help you out! Call now:
+27 847084715

Comments

Popular posts from this blog

....Not your Customers' Business

Many businesses unknowingly communicate their ineffectiveness and point their customers to their competitors when they discuss issues that are not the customers' business with the customers. Businesses deal with a lot of issues in their business environment and their ability to manage these issues either put them ahead of their competitors (competitive advantage) or point their customers to the competitors. It is ridiculous to hear business owners shift the blame of service errors to their employees in the presence of customers; most times with the aim of saving their faces and making their employees look ineffective, they fail to realize that they are only exposing their lack of good business management practices. While small and medium scale businesses are viable sources of growth for a nation's economy, sole proprietors must know when to employ capable hands to carry out key business roles as the business grows. Most sole proprietors assume roles they know they ar...

Why Recommendations Might Not Help Your Decision to Buy (The Nigerian Context)

We seek protection for our money, time and effort when we seek recommendations to inform our decision to procure goods and services. Our usual sources of recommendations are : family members, friends or sometimes friends of friends whom we feel share our interests and would recommend only the best or those they have tried or tested. We rely on the safety nest we build for ourselves in their recommendation(s). This might sometimes not work because our preferences might not be replicas of theirs or their judgment of our preferences might actually be wrong. Subjectivity comes to play most times and I dare say how many people are 100 percent objective when buying? We are often times buying from someone because the seller is our friend, the seller is courteous, the seller also bought from us and we are returning the patronage, the seller will get offended if we are seen buying from someone else, the seller needs help, and buying from them might be a boost, the seller was recommended ...

New Year, Same Old Business

It’s a new year, and as expected, businesses are re-assuring customers of their renewed commitment to serve them better. This, as you would know, includes businesses who have unresolved issues with customers from the just concluded year; but this new year statement of commitment is a trend, so, we all play along. It’s quite sad that in over 6 months of transacting with businesses of different sizes in different sectors in Nigeria, since my return, I am yet to come across excellent service. This is not to say I haven’t noticed any improvement in service delivery but, the customer-centricity factor is still lacking. Business owners brag about how sophisticated their products and services are, and even liken them to what obtains in western countries. They encourage customers to patronize Made in Nigeria products (I support this because it helps the Nigerian economy) but, I still maintain that they still don’t get it. The Nigerian business environment is different, presen...