Skip to main content

CUSTOMER - FESTIVE CRAZE


.
It's the festive season again. That time we all love because of the merriment and colour it adds to our relationships and lives. It's a season individuals, families and businesses look forward to. Customercentrix is not left out of this frenzy,we also love the festive season

As lovely as the season is, it has its share of challenges and opportunities for those who look beyond its rush of activities. For many retail companies, it's the 'all-must-go season'. Old stock that have refused to go with the earlier months of the year just have to go. Some customers see the festive season as a time to do bulk shopping for the long stretch of holiday and also in preparation of the likely high prices that usually accompany the new year.


We do know that goods and services get sold at ridiculously cheap prices at this time,but we also know that many customers get stuck in the purchases they make during the festive season and carry the burden through the new year. What exactly are we saying? Customers need be aware that the festive season is a two-edged sword; rewarding the cautious customer,and                                                 ensnaring the careless one.


There are a number of precautions that customers need to take during the festive season. Some of them include:

Looking beyond the price to the quality - Unsuspecting customers might fall prey to buying expired, out - dated or faulty items while being blinded by low prices




Looking beyond the attraction to the use - Yes the item is ridiculously cheap but do you really need it? What function is it going to serve? Most customers buy what they do not need and it ends up as trash.



Looking beyond now to later - You just got your 13th month salary and there's a lot to spend. Some pampering of yourself after 12 months of work wouldn't do much harm,right? Yes, we agree, but what exactly are you spending the money on? Have you noticed that most people are broke in January? Ever wondered why? Well, most got lost in festivity and forgot it would only last for a while. 
You need some savings to carry you through January and no one knows how much the next minute would require.

      In one sentence: Enjoy the low prices and fun of festivity with a calculative mind. #CustomerEducation #customercentrix
Happy celebrations!!!!

Comments

Post a Comment

Popular posts from this blog

The Unwritten Contract of Trust Between Businesses and Customers

Every business has an unwritten contract of trust with customers that patronize them. The trust contract includes such agreements like: The product or service you are rendering is what you say it is  It is of the quality you say it is It has the features you say it has It renders the benefits you say it offers It is as durable as you say it is …. Much more than the formal contracts we sign with clients, the unwritten trust contract fosters loyalty. It registers your business as a dependable brand in the sub-conscious of your customers . It makes your business the first name that comes to mind when your product or service is needed. Need we say more about the ills you bring on your business when the contract of trust is breached? Some customers might fall victim of the falsehood you have laced your business with, but sooner than you expect, the unsuspecting customer becomes aware of your falsehood and they switch to your competitors. The best advert or pr...
Post a Comment
Read more

Customer Education : CE Mark on Products

Have you ever wondered what the CE mark you see on some products means?  No, it doesn’t mean Customer Education. It’s an acronym for a French phrase (Conformite Europeene) that means European Conformity. It is a symbol of product quality and safety.  It is a manufacturer’s declaration that the product has been assessed and it complies with the essential requirements of the relevant European health, safety and environmental protection legislation and is therefore legally fit to be placed on the market within the European Union, Iceland, Norway and Lichtenstein . It is like the United States’ FCC (Federal Communications Commission) and  Nigeria’s SON (Standards Organisation of Nigeria) markings on products. Customers should make it a point of duty to check if the products they are buying bear these markings to ensure their safety. While you might be saying “but some manufacturers put these symbols on their sub-standard products without bein...
Post a Comment
Read more

Customer Experience: HARDWORK WILL NEVER BE A REPLACEMENT FOR PROFESSIONALISM

A Sim card marketer approached me yesterday at Shoprite, Randburg Mall, Johannesburg, South Africa while I was shopping. The following conversation ensued: Marketer : Hi pretty, what a lovely thing you have on you, it's too long to be a scarf, I think the Indians call it Sari or what?   Me : hmm (some show of displeasure) Marketer: What network do you use? Me: Why do you ask and why should I tell you?   Marketer : I want to tell you about Virgin Mobile.   Me : (With an attitude of let's hear what he's got to say) what’s different about virgin?   Marketer : We charge 99c per second for international calls, I know you make lots of international calls   Me : So does my network, Cell C   Marketer : We charge 67c for local calls and run on MTN facilities which exist all over even farther than Cell C's   Me : Really? So Virgin doesn't even have its own facilities, without MTN you do not exist. I am glad I have Cell C as my network   ...
Post a Comment
Read more