CUSTOMER - FESTIVE CRAZE

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It's the festive season again. That time we all love because of the merriment and colour it adds to our relationships and lives. It's a season individuals, families and businesses look forward to. Customercentrix is not left out of this frenzy,we also love the festive season

As lovely as the season is, it has its share of challenges and opportunities for those who look beyond its rush of activities. For many retail companies, it's the 'all-must-go season'. Old stock that have refused to go with the earlier months of the year just have to go. Some customers see the festive season as a time to do bulk shopping for the long stretch of holiday and also in preparation of the likely high prices that usually accompany the new year.

We do know that goods and services get sold at ridiculously cheap prices at this time,but we also know that many customers get stuck in the purchases they make during the festive season and carry the burden through the new year. What exactly are we saying? Customers need be aware that the festive season is a two-edged sword; rewarding the cautious customer,and ensnaring the careless one.

There are a number of precautions that customers need to take during the festive season. Some of them include:

Looking beyond the price to the quality - Unsuspecting customers might fall prey to buying expired, out - dated or faulty items while being blinded by low prices

Looking beyond the attraction to the use - Yes the item is ridiculously cheap but do you really need it? What function is it going to serve? Most customers buy what they do not need and it ends up as trash.

Looking beyond now to later - You just got your 13th month salary and there's a lot to spend. Some pampering of yourself after 12 months of work wouldn't do much harm,right? Yes, we agree, but what exactly are you spending the money on? Have you noticed that most people are broke in January? Ever wondered why? Well, most got lost in festivity and forgot it would only last for a while.

You need some savings to carry you through January and no one knows how much the next minute would require.

In one sentence: Enjoy the low prices and fun of festivity with a calculative mind. #CustomerEducation #customercentrix

Happy celebrations!!!!

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