Skip to main content

Customer's Eyes: Business Attachments


Easily overlooked attachments to your business can give your customers a wrong impression about your business. 

Imagine a salon with an unkempt convenience(toilet).If you're customercentric,you would know customers who sit for hours to make their hair would definitely have need for a well kept convenience.












HOW A CUSTOMER'S MIND MIGHT RUN

If the convenience is so dirty, I wonder if their combs and towels are washed. They just might be using same dirty buckets from that convenience in the salon.The salon is the best around but will I sit for a million braids and not even have a cold drink? What if I have to use the convenience? I can't subject myself to such filth, I would rather go for a place where I won't have to burst my bladder.


The customer runs into a friend.
Friend
: Hi


Customer
: Hello


Friend
: You're still wearing this hair style of yours after how many weeks
(Customer's reputation at stake)


Customer
:Don't mind me,I ought to have made it today,but I changed my mind


Friend:
Why,this hair is rough and long over due


Customer
: Got a salon I love so much at ........,you know that salon right?


Friend
: Yeah,who doesn't?


Customer
: You won't believe what I saw in their convenience when I went there last.I got in there and ran out.The stylist even asked if I got the description to the convenience right cos I doubt if it took me a minute to get out as soon as I got in



Imagine finding this in a business' convenience when you are so pressed

Friend: That bad? Please spare me the rest of the details.They appear so prim n proper,one would think the salon is made in heaven (Bad publicity) Thank God I now know. I was going to take my sister there next week,and you she's pregnant. We would rather go somewhere else.(Customer deflection)

You say you render the best service around but have a failed service area...It's time to get customercentric! Ask CUSTOMERCENTRIX how!!!!


Contact:

 Twitter: @customercentrix
Telephone: +27 847 0847 15

Comments

Popular posts from this blog

The Unwritten Contract of Trust Between Businesses and Customers

Every business has an unwritten contract of trust with customers that patronize them. The trust contract includes such agreements like: The product or service you are rendering is what you say it is  It is of the quality you say it is It has the features you say it has It renders the benefits you say it offers It is as durable as you say it is …. Much more than the formal contracts we sign with clients, the unwritten trust contract fosters loyalty. It registers your business as a dependable brand in the sub-conscious of your customers . It makes your business the first name that comes to mind when your product or service is needed. Need we say more about the ills you bring on your business when the contract of trust is breached? Some customers might fall victim of the falsehood you have laced your business with, but sooner than you expect, the unsuspecting customer becomes aware of your falsehood and they switch to your competitors. The best advert or pr...

Customer Education : CE Mark on Products

Have you ever wondered what the CE mark you see on some products means?  No, it doesn’t mean Customer Education. It’s an acronym for a French phrase (Conformite Europeene) that means European Conformity. It is a symbol of product quality and safety.  It is a manufacturer’s declaration that the product has been assessed and it complies with the essential requirements of the relevant European health, safety and environmental protection legislation and is therefore legally fit to be placed on the market within the European Union, Iceland, Norway and Lichtenstein . It is like the United States’ FCC (Federal Communications Commission) and  Nigeria’s SON (Standards Organisation of Nigeria) markings on products. Customers should make it a point of duty to check if the products they are buying bear these markings to ensure their safety. While you might be saying “but some manufacturers put these symbols on their sub-standard products without bein...

Customer Experience: HARDWORK WILL NEVER BE A REPLACEMENT FOR PROFESSIONALISM

A Sim card marketer approached me yesterday at Shoprite, Randburg Mall, Johannesburg, South Africa while I was shopping. The following conversation ensued: Marketer : Hi pretty, what a lovely thing you have on you, it's too long to be a scarf, I think the Indians call it Sari or what?   Me : hmm (some show of displeasure) Marketer: What network do you use? Me: Why do you ask and why should I tell you?   Marketer : I want to tell you about Virgin Mobile.   Me : (With an attitude of let's hear what he's got to say) what’s different about virgin?   Marketer : We charge 99c per second for international calls, I know you make lots of international calls   Me : So does my network, Cell C   Marketer : We charge 67c for local calls and run on MTN facilities which exist all over even farther than Cell C's   Me : Really? So Virgin doesn't even have its own facilities, without MTN you do not exist. I am glad I have Cell C as my network   ...