Easily overlooked attachments to your business can give your customers a wrong impression about your business.
Imagine a salon with an unkempt convenience(toilet).If you're customercentric,you would know customers who sit for hours to make their hair would definitely have need for a well kept convenience.
HOW A CUSTOMER'S MIND MIGHT RUN
If the convenience is so dirty, I wonder if their combs and towels are washed. They just might be using same dirty buckets from that convenience in the salon.The salon is the best around but will I sit for a million braids and not even have a cold drink? What if I have to use the convenience? I can't subject myself to such filth, I would rather go for a place where I won't have to burst my bladder.
The customer runs into a friend.
Friend: Hi
Customer: Hello
Friend: You're still wearing this hair style of yours after how many weeks
(Customer's reputation at stake)
Customer:Don't mind me,I ought to have made it today,but I changed my mind
Friend: Why,this hair is rough and long over due
Customer: Got a salon I love so much at ........,you know that salon right?
Friend: Yeah,who doesn't?
Customer: You won't believe what I saw in their convenience when I went there last.I got in there and ran out.The stylist even asked if I got the description to the convenience right cos I doubt if it took me a minute to get out as soon as I got in
Imagine finding this in a business' convenience when you are so pressed |
Friend: That bad? Please spare me the rest of the details.They appear so prim n proper,one would think the salon is made in heaven (Bad publicity) Thank God I now know. I was going to take my sister there next week,and you she's pregnant. We would rather go somewhere else.(Customer deflection)
You say you render the best service around but have a failed service area...It's time to get customercentric! Ask CUSTOMERCENTRIX how!!!!
Contact:
Twitter: @customercentrix
Telephone: +27 847 0847 15
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